Choosing the right pop-up builder is crucial for creating well-designed pop-ups that can convert users into subscribers, customers, and loyal fans.
In this article, we’ll compare and review the best WordPress pop-up plugins you can use to create pop-up boxes, windows, and forms.
How to Choose the Best WordPress Popup Plugin
Pop-ups help to maximize your website conversions by displaying offers to your visitors at the optimal time. You can also use WordPress pop-ups for lead generation, contact forms, customer feedback, and more. Learn how businesses get amazing results with pop-ups in these case studies on pop-up users.
In the past, pop-ups had a reputation for being annoying and intrusive. If your pop-ups look unattractive and appear at inappropriate times, they can detract from the user experience on your website.
That’s why you need the best WordPress pop-up plugin to create engaging pop-ups.
To start, you should consider these points while selecting the best pop-up plugin:
- The plugin should offer multiple pop-up templates.
- Look for a drag-and-drop builder to easily customize the design with no code.
- Check out the campaign types the plugin lets you create.
- Find out how popups are triggered and if the triggers suit your needs.
- Make sure the plugin connects to your email service to automate email marketing.
Now that you have some idea of what to look for in a great pop-up tool, here’s our complete list of top pop-up plugins reviewed below.
Top-Reviewed WordPress Pop-Up Plugins
- OptinMonster – #1 Best WordPress pop-up plugin used on 1,000,000+ sites
- HubSpot – Best free pop-up plugin to connect with CRM
- Thrive Leads – Best WordPress pop-up plugin to build your email list fast
- UserFeedback – Best WordPress pop-up plugin for collecting feedback
- Bloom – Alternative pop-up builder for Elegant Themes users
- Popup Maker – Best free pop-up plugin for making simple pop-ups
- Elementor Pro – Built-in pop-up builder for Elementor Pro users
- OptiMonk – Simple pop-up builder software that works with e-commerce
- Popup Builder – Alternative free WordPress popup builder plugin
- Icegram – Free WordPress pop-up builder plugin for basic pop-ups
1. OptinMonster
OptinMonster is the most powerful pop-up plugin in the market. It is a SaaS (software as a service) platform that you can easily integrate with WordPress, WooCommerce, Shopify, or any website platform. It also offers integrations with all the most popular email marketing services.
Using OptinMonster, you can easily create visually stunning pop-ups and use them to collect emails, promote your product sales, and more.
It allows you to create many different types of campaigns, including lightbox popups, full-screen welcome mats, slide-in scroll boxes, floating bars, and more. You can also add countdown timers to any campaign to create a sense of urgency. Use one of the dozens of professionally designed templates, or start from scratch and create your own design with the drag-and-drop builder.
OptinMonster has smart pop-up triggers like scroll-trigger, InactivitySensor, Timed Display Control, 2-Step Yes / No Email Options, and more to display pop-ups at the appropriate time.
Above all, its signature Exit-Intent technology lets you show a targeted campaign at the exact moment your visitors are about to leave. This way, you can convert abandoning visitors into subscribers.
It also has powerful features like geo-location targeting, device-based targeting, page-level targeting, etc., to let you create targeted pop-up campaigns. Trusted by more than 1 million WordPress websites, OptinMonster is the best WordPress pop-up plugin you can buy.
Pricing: Starting from $9 / month for the Basic plan.
Get started with OptinMonster today!
2. HubSpot WordPress Plugin
With the HubSpot WordPress plugin, you can easily build lead generation pop-ups that connect directly to the free HubSpot customer relationship manager (CRM) platform.
To design your popups, you use HubSpot’s visual drag-and-drop builder. In addition to customizing the design, you can also customize all of the form fields that appear in your pop-up.
HubSpot provides a decent selection of different pop-up types, such as modal pop-ups, slide-ins, drop-down banners, and more.
To control who sees your popups, you can use page-level targeting and other targeting rules, such as a visitor’s device or behavior. You can also choose from different triggers, including time on the page, scroll depth, and exit intent.
After people submit your pop-up, HubSpot generates a custom thank-you message and/or a follow-up email. If you need to track your popups’ conversion rates, you’ll find analytics data built right in.
Pricing: Free.
Get started with the HubSpot WordPress plugin today!
3. Thrive Leads
Thrive Leads is a WordPress pop-up list-building tool by Thrive Themes. It’s a powerful tool for lead generation and creating the best newsletter popups, plus it comes with tons of other advanced features.
It includes advanced targeting, design customizations, and many opt-in types:
- ThriveBox (PopUp Lightbox)
- “Sticky Ribbon”
- In-Line Forms
- 2-Step Opt-In Form
- Slide-In
- Opt-In Widget
- Screen Filler Overlay
- Content Lock (Gated Content)
- Scroll Mat
- Yes / No & Multiple Choice Forms
Thrive Leads supports timed pop-up display, scroll trigger, exit-intent, and WordPress category and tag targeting. It’s also really easy to use with its drag-and-drop builder,mobi mobile-responsivity, and tons of pre-designed templates to choose from.
Thrive Leads offers A/B testing to help you test conversions and choose the best opt-in form. Actionable reporting and insights make it easy to find stats that show the performance of your pop-ups.
Overall, it’s an awesome, user-friendly WordPress pop-up plugin for fast lead generation.
Pricing: $99 / year.
Get started with Thrive Leads today!
4. UserFeedback
UserFeedback is the best WordPress pop-up plugin for collecting candid customer feedback. It’s a powerful plugin that helps you find out what your visitors really think. Use its short pop-up surveys to make more money, increase engagement, and grow your business faster.
You can customize your popups’ appearance, targeting, behavior, and more. Plus, it comes with a ton of survey templates, so you can ask your users anything you need to know to help you improve your website, products, support, and more.
Survey templates include star ratings, scales, phone or email capture, NPS surveys, and many more. The pop-up plugin also lets you add a logo and customize the pop-up widget to your brand.
Having a non-intrusive, short survey pop-up on WordPress is a great way to increase the number of customers who respond. The more feedback you get, the better you can make your business.
Other features of UserFeedback include:
- Page-level targeting
- Conditional survey questions
- Unlimited questions and surveys
- Straightforward reporting
- Custom popup appearance
- Comment boxes
- Google Analytics integration
- Custom thank you message or page redirect after the user finishes the pop-up survey.
- And more…
All these features make UserFeedback an excellent choice for website owners and the best pop-up plugin for WordPress customer feedback.
Pricing: Starting at $49.50 / year, or try it for free.
Get started with UserFeedback today!
5. Bloom
Created by Elegant Themes, Bloom is a widely used pop-up plugin for WordPress.
Similar to Thrive Leads, one of Bloom’s strengths is the many templates it offers for creating email opt-in forms on your WordPress site.
You can choose from 6 different display types, including popups, fly-ins, and inline opt-in forms. There’s also an option to lock your content behind an opt-in form.
It lets you trigger popups using a timed delay, after readers reach the bottom of the post, after commenting, after purchasing, and after inactivity. However, it lacks some of the more advanced triggers like exit intent, floating bars, and geo-location targeting.
You get access to Bloom only by purchasing one of the Elegant Themes membership plans. So if you’ve already bought their membership, Bloom is a great option without requiring an extra purchase.
Pricing: $89 / year for the Yearly Access Plan.
6. Popup Maker
Popup Maker is the best free WordPress pop-up plugin available. The plugin is actively installed on more than 700,000 websites. Plus, it has received 4.9 out of 5 average ratings from its users on WordPress.org.
The plugin lets you create opt-in popups, slide-ins, modal forms, and EU cookie notices. You can set pop-up triggers on timed delay and click-based triggers on the navigation to menu items, buttons, sidebars, etc.
It lacks many advanced targeting and trigger options, as offered in OptinMonster and other plugins above. However, it’s a great free pop-up maker, and you can get an exit-intent feature by purchasing their paid extension plugin.
It supports all the major WordPress form plugins like WPForms and email newsletter tools like MailChimp and AWeber.
Pricing: Free or starting at $49.50 / year for the Start plan.
Get started with Popup Maker today!
7. Elementor Pro
Elementor Pro is one of the widely used drag-and-drop page builder plugins for WordPress. You can use it for building stunning landing pages on your website.
The plugin now includes a powerful pop-up builder tool as well. If you’re already using Elementor Pro on your website, then you can get pop-ups without paying extra money.
Using Elementor Popup Builder, you can create different types of popups, including email subscriptions, login forms, promotions and sale banners, welcome mats, and more. You can use different styles like a fly-in, full screen, help bar, bottom bar, slide-in, and more.
There are 100+ stylish pop-up templates available to let you make pop-ups quickly. You can also use 100+ Elementor content widgets and create unlimited pop-ups for your website.
Pricing: Starting at $79 / year for the Advanced Solo plan that includes the pop-up builder.
Get started with Elementor Pro Popup Builder today!
8. OptiMonk
OptiMonk is yet another SaaS platform for creating pop-ups on your website. It works well with WordPress as well as Shopify, BigCommerce, Magento, and other platforms.
OptiMonk lets you create opt-in forms for various purposes like capturing email subscribers, reducing cart abandonment, promoting special offers, collecting feedback, and more.
It includes smart features to show the right message to the right people at the right moment. It allows you to check visitor backgrounds and use page-level targeting and time-based targeting for better results.
Using OptiMonk, you can use triggers like timed display, scroll and click monitoring, and exit-intent detection. However, it lacks cool features like URL parameter targeting, WordPress category and tag targeting, and more.
Pricing: Free or starting at $19 / month.
Get started with OptiMonk today!
9. Popup Builder
Popup Builder is yet another WordPress pop-up plugin available for free. It has over 300,000 active installs and a 4.8 out of 5 stars average rating on WordPress.org.
The plugin helps you to create and manage appealing promotion modal popups on your WordPress website. You can show offers, discounts, and other kinds of promotional content and increase your conversion rate.
The plugin lets you choose a pop-up display location and a theme from many available options. You can set pop-up triggers for page scrolling, on-click, mouse hover, and more with this free plugin.
If you want to use its advanced features, then you’ll need to buy the premium version.
Pricing: Free.
Get started with Popup Builder today!
10. Icegram
Last on our list is Icegram, an easy-to-use pop-up form plugin for WordPress. It allows you to make opt-in forms and calls to action (CTAs) on your website to convert visitors to subscribers and customers.
Using Icegram, you can use mainly 4 types of pop-up styles: lightbox pop-ups, header and footer action bars, toast notifications, and slide-in messengers.
Icegram has several options to display the popups on specific pages, categories, or posts.
This plugin does allow you to connect your pop-up forms with email newsletter tools like Constant Contact, AWeber, and GetResponse, to grow your email list.
Pricing: Free.
Get started with Icegram today!
What’s the best WordPress pop-up plugin?
After reviewing the most popular pop-up plugins available, we believe that OptinMonster is the best pop-up tool you can use overall.
It includes advanced triggers and targeting options like Exit-Intent® technology, mobile triggers, geo-site targeting, etc. And it offers a user-friendly and straightforward drag-and-drop interface for creating opt-ins and other forms.
If you want to find out how OptinMonster tops the list, read our detailed OptinMonster review.
We hope this article helped you to find the best WordPress pop-up plugin for your website. You may also want to see our handpicked list of the best WordPress plugins to grow your site faster.
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